Everything you need in one place
BI Group's Ipoteka Day was built around a simple idea: bring together everything a person might need when choosing and purchasing a new home.
An event with a clear journey
The key feature of the format was the variety of experiences available within one venue.
Some guests came to explore BI Group developments, others to compare mortgage offers, while others wanted professional advice and a clearer understanding of where to begin.
The event therefore needed to allow every visitor to create their own journey and move easily between presentations, consultations and interactive areas.
The key feature of the format was the variety of experiences available within one venue.
Some guests came to explore BI Group developments, others to compare mortgage offers, while others wanted professional advice and a clearer understanding of where to begin.
The event therefore needed to allow every visitor to create their own journey and move easily between presentations, consultations and interactive areas.
A space for choice
The venue brought presentation, consultation and interactive zones together within one clear visitor journey.
Guests could freely move between BI Group projects and partner banks, compare offers and get answers to their questions in a comfortable environment.
A dedicated children's area also made the event more convenient for families.
Guests could freely move between BI Group projects and partner banks, compare offers and get answers to their questions in a comfortable environment.
A dedicated children's area also made the event more convenient for families.
Making the complex simpler
Ipoteka Day became an example of event production focused primarily on the visitor experience.
A clear spatial structure, different communication formats and direct access to experts transformed a large amount of information into an accessible, human conversation.
Ipoteka Day became an example of event production focused primarily on the visitor experience.
A clear spatial structure, different communication formats and direct access to experts transformed a large amount of information into an accessible, human conversation.
A great event makes a difficult choice easier.
Project team
Event production: Energynation Entertainment Group
Project: Ipoteka Day
Client: BI Group
Almaty, Kazakhstan — 2 July 2024
Project: Ipoteka Day
Client: BI Group
Almaty, Kazakhstan — 2 July 2024
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