Changan CS35 Plus & CS55 Plus Presentation
On 1 December 2022, The Ritz-Carlton Almaty hosted the presentation of two new Changan models — the CS55 Plus and the updated CS35 Plus.
The event brought together automotive journalists, bloggers, opinion leaders and industry representatives from Almaty, Astana and Shymkent.
The event brought together automotive journalists, bloggers, opinion leaders and industry representatives from Almaty, Astana and Shymkent.
For Energy Nation, the task was to create a complete automotive launch experience where the first appearance of the new models, the visual environment and the guests' subsequent interaction with the cars formed one coherent scenario.
The car as the main character
The product itself remained at the heart of the event.
An automotive presentation requires the right balance: building anticipation and emotion without allowing the scenography or graphics to compete with the vehicle.
The event gradually led guests towards its key moment — the reveal of the new Changan models.
After the reveal, the emotional first impression gave way to a closer experience, allowing guests to explore the cars, their interiors and digital systems in detail.
An automotive presentation requires the right balance: building anticipation and emotion without allowing the scenography or graphics to compete with the vehicle.
The event gradually led guests towards its key moment — the reveal of the new Changan models.
After the reveal, the emotional first impression gave way to a closer experience, allowing guests to explore the cars, their interiors and digital systems in detail.
Visual language of the launch
Motion Design Almaty was responsible for the visual support of the presentation.
Graphic designer Daryn Arystanbekov developed and adapted key visual materials for the event, connecting Changan's brand identity with the overall narrative of the automotive premiere.
The graphics supported the key stages of the presentation and created a consistent visual environment while keeping the vehicles themselves at the centre of attention.
Motion Design Almaty was responsible for the visual support of the presentation.
Graphic designer Daryn Arystanbekov developed and adapted key visual materials for the event, connecting Changan's brand identity with the overall narrative of the automotive premiere.
The graphics supported the key stages of the presentation and created a consistent visual environment while keeping the vehicles themselves at the centre of attention.
Changan CS35Plus & CS55Plus presentation
Two models, one premiere
A defining feature of the evening was the presentation of two vehicles at once — the CS55 Plus and the updated CS35 Plus.
It was important to communicate the individual character of each model while retaining the feeling of one unified launch for a new generation of Changan.
The event had additional significance for Kazakhstan, which became the first CIS market where the new models were presented.
It was important to communicate the individual character of each model while retaining the feeling of one unified launch for a new generation of Changan.
The event had additional significance for Kazakhstan, which became the first CIS market where the new models were presented.
From presentation to interaction
After the official part, the presentation space became an environment for a more personal introduction to the vehicles.
Guests were able to explore the details, compare the models and form their own impressions without the distance between stage and product.
The Changan launch therefore became more than a showcase of two new vehicles — it became a complete first-hand experience of them.
After the official part, the presentation space became an environment for a more personal introduction to the vehicles.
Guests were able to explore the details, compare the models and form their own impressions without the distance between stage and product.
The Changan launch therefore became more than a showcase of two new vehicles — it became a complete first-hand experience of them.
A first impression lasts only a few seconds. A great launch makes it memorable for much longer.
Команда проекта
Event production: Energynation Entertainment Group
Sound, lighting & technical production: Alt Sound
Visualisation and graphic design: Motion Design Almaty
Graphic designer: Daryn Arystanbekov
Project: Changan CS35 Plus / CS55 Plus Presentation
Client: Silkway Auto Kazakhstan LLP
Almaty, Kazakhstan — 2nd December 2022
Sound, lighting & technical production: Alt Sound
Visualisation and graphic design: Motion Design Almaty
Graphic designer: Daryn Arystanbekov
Project: Changan CS35 Plus / CS55 Plus Presentation
Client: Silkway Auto Kazakhstan LLP
Almaty, Kazakhstan — 2nd December 2022
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