The new Range Rover Sport
In March 2023, The Ritz-Carlton Almaty hosted the official presentation of the new-generation Range Rover Sport.
The aim was to move beyond a conventional automotive launch and create an emotional environment reflecting the character of the model — a combination of power, performance and luxury.
The aim was to move beyond a conventional automotive launch and create an emotional environment reflecting the character of the model — a combination of power, performance and luxury.
The ballroom was transformed into a dark environment shaped by textures of water and stone — a visual reference to the Icelandic landscapes featured in the international Range Rover Sport campaign.
The presentation opened with a trio of cellists performing behind a water screen, while images of lava, cliffs, mountains and rivers were projected across its surface. Light, music and moving water gradually built anticipation before the vehicle appeared.
The presentation opened with a trio of cellists performing behind a water screen, while images of lava, cliffs, mountains and rivers were projected across its surface. Light, music and moving water gradually built anticipation before the vehicle appeared.
The car as the main character
The entire narrative of the evening was built around one defining moment — the first appearance of the new Range Rover Sport in front of the guests.
After the official presentation, the programme continued with a performance by Jah Khalib, transforming the automotive premiere into a complete lifestyle experience.
After the official presentation, the programme continued with a performance by Jah Khalib, transforming the automotive premiere into a complete lifestyle experience.
A powerful launch does more than introduce a new product — it creates the moment people will associate with it.
Project team
Event production: Energynation Entertainment Group
Sound and equipment: Alt Sound
Project: New Land Rover Range Rover Sport Launch
Client: Astana Motors
Almaty, Kazakhstan — 14 March 2023
Sound and equipment: Alt Sound
Project: New Land Rover Range Rover Sport Launch
Client: Astana Motors
Almaty, Kazakhstan — 14 March 2023
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