Opening a new logistics centre
On 2 June 2023, the official presentation of the Zhetygen Transport & Logistics Centre, developed by Eastcomtrans, took place in the Almaty Region.
The opening of a major infrastructure facility required an event of corresponding scale — with a strong business focus, clear visual communication and a coherent spatial environment.
For Energy Nation, the project became an example of delivering a large-scale corporate event where organisation, content and visual communication needed to come together within one presentation.
For Energy Nation, the project became an example of delivering a large-scale corporate event where organisation, content and visual communication needed to come together within one presentation.
Communicating scale through an event
The Zhetygen Transport & Logistics Centre itself remained at the centre of attention — a new logistics facility and the opportunities created by its launch.
The task was to build clear communication around the opening and create an environment appropriate to the project's status and audience.
Rather than relying on excessive scenography, the focus remained on the facility itself, the official programme and the visual presentation of the project.
The event therefore became more than an opening ceremony — it became a complete public presentation of a new infrastructure centre.
The task was to build clear communication around the opening and create an environment appropriate to the project's status and audience.
Rather than relying on excessive scenography, the focus remained on the facility itself, the official programme and the visual presentation of the project.
The event therefore became more than an opening ceremony — it became a complete public presentation of a new infrastructure centre.
Visual communication
The development of the event's visual and graphic content became a separate part of the project.
The visualisation and graphic design were developed by Motion Design Almaty. Graphic designer Daryn Arystanbekov was responsible for the development and adaptation of visual materials for the presentation of the Zhetygen Transport & Logistics Centre.
The aim was to create a visual system suited to the business nature of the event while helping present the project consistently throughout the space.
The graphics were designed not as a separate decorative layer, but as part of the overall communication — supporting the presentation, creating visual consistency and connecting different elements of the event.
The development of the event's visual and graphic content became a separate part of the project.
The visualisation and graphic design were developed by Motion Design Almaty. Graphic designer Daryn Arystanbekov was responsible for the development and adaptation of visual materials for the presentation of the Zhetygen Transport & Logistics Centre.
The aim was to create a visual system suited to the business nature of the event while helping present the project consistently throughout the space.
The graphics were designed not as a separate decorative layer, but as part of the overall communication — supporting the presentation, creating visual consistency and connecting different elements of the event.
Design as part of the overall experience
For projects of this scale, visual communication needs to work together with event production rather than exist separately.
The graphic elements were therefore developed with the environment in mind: the character of the venue, the official format and the overall flow of the presentation.
The visual solutions helped shape a unified image of the event and create a consistent experience for guests.
For Energy Nation, organisation and design worked towards one shared objective — to present a new project to its audience clearly and convincingly.
The graphic elements were therefore developed with the environment in mind: the character of the venue, the official format and the overall flow of the presentation.
The visual solutions helped shape a unified image of the event and create a consistent experience for guests.
For Energy Nation, organisation and design worked towards one shared objective — to present a new project to its audience clearly and convincingly.
A starting point
The opening of a major infrastructure project marks the moment when a long process of development becomes a public event.
For Zhetygen, the task was to give that moment a clear form — bringing together space, communication and visual language around one central event: the official launch of the new logistics centre.
The opening of a major infrastructure project marks the moment when a long process of development becomes a public event.
For Zhetygen, the task was to give that moment a clear form — bringing together space, communication and visual language around one central event: the official launch of the new logistics centre.
Major projects begin long before they open. But it is the event that turns them into a public story.
Project team
Event production: Energynation Entertainment Group
Sound, lighting & technical equipment: Alt Sound
Visualisation and graphic design: Motion Design Almaty
Graphic designer: Daryn Arystanbekov
Project: Zhetygen Transport & Logistics Centre
Client: EastComTrans LLP
Almaty Region, Kazakhstan — 3 June 2023
Sound, lighting & technical equipment: Alt Sound
Visualisation and graphic design: Motion Design Almaty
Graphic designer: Daryn Arystanbekov
Project: Zhetygen Transport & Logistics Centre
Client: EastComTrans LLP
Almaty Region, Kazakhstan — 3 June 2023
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